Impacto is 100% independent, SDB Certified, Hispanic and Woman owned and operated without ties to any General Market agency – directly or indirectly. This means our loyalty is totally focused on our clients (YOU!) -and we collaborate very well with other agencies.

 

We have a passion for the emerging markets and have an unbeatable track record of success that spans 14 years.

Victoria Negrete, CEO/Mastermind

Born in Mexico City, is the founder of The Cartel Group. Victoria is a top Latina Pioneer in the development of revolutionary, money making strategic solutions to some of the most complex marketing challenges in today's Emerging Markets. She has been recognized nationally for her business savvy and unrelenting drive in taking The Cartel Group from zero to $95 million in annual capitalized billings in ten years. Victoria applies the same entrepreneurial drive in helping her clients exceed their business goals - even in tough times like now!

She has been recognized as an expert in Latino consumer sociology who has studied this market over 25 years and recognized with many awards including a GOLD EFFIE for Southwestern Bell and a SILVER EFFIE for BankOne. Victoria is also an influential Latina business – policy opinion-leader, including Commencement Speaker at the University of Colorado, Expert in “How to Become an Expert in Latino Strategic Thinking”, and 15 years as a keynote speaker on Latino business, marketing and advertising related issues at national seminars and conferences around the nation. “After 25 years of studying Latino consumers from all backgrounds and economic levels in the U.S. and Latin America, it’s important to use what I’ve learned to help those who want to effectively reach the new marketplace, which is dramatically changing the face of America’s marketplace.”

A cross-section of her strategic leadership experience spans many categories, including banking, retail, packaged goods, telecommunications, non-profit and automotive in the U.S. and Latin America. Victoria's Latino economic/financial communications experience spans more than 20 years including the development of the first Hispanic financial profile for Capital One, the launch of Pueblo Financial Corp., strategic planning for MBNA, Western Union. Victoria also led the award winning teams for Banco del Atlantico and Banca Serfin.

Victoria has received a number of prestigious awards and has been featured in national magazines including Advertising Age, AdWeek, Latina, and Hispanic magazine. In 2005, she was the recipient of the Hispanic Entrepreneur Award presented by Hispanic Business Magazine. In 2001, she was featured on Fox Cable News was named a Champion of Advertising for The Pat Summeral program “Stories of Success”. She is a founding member of the Association of Hispanic Advertising Agencies and served our country 6 years as a member of President Clinton’s advisory commission on Latin-American affairs.

Sandra Gómez Mendoza,Vice President/Leader of the Underground

Born in San Antonio, TX but raised in Mexico, Sandra is a true example of US Hispanic immigrant success. Ever since 1984 when she and her family settled permanently in the U.S., she has consistently developed into one of the most respected bilingual/bicultural marketing communications professionals with strong U.S. and Latin American advertising, promotions, event and grassroots marketing expertise.

Her career is comprised of a combination of agency and client experience in automotive, beverage, telecommunications, packaged goods, QSR, financial services, among other industries. Sandra’s excellent interpersonal, communication, multi-project and team-management skills have given her the tools to lead many successful trade and brand programs for Top 500 companies such as Procter & Gamble, Western Union and Nestlé.

Some accomplishments include:
•Management and execution of over 1,000 grassroot and public relations events.
• Management and execution of the most successful Procter & Gamble promotion in 2002 and 2007; Pampers “Te Pone a Prueba” and “El Hogar de Dura” Bounty respectively. Both programs won “Best Business Building Initiative” awards within P&G setting the benchmark for integration and execution of future non-traditional programs.
• Managing of the team responsible for the creation and launch of one of the most successful trade programs within P&G – “Smile”. The program is now executed in hundreds of retail locations, involving many brands within the United States.
• Management and execution of one of the most successful Wonka (Nestle confections) between programs in 2007 winning various PR Week regional and national awards.

 

Vanessa Flores, Account Executive/The Máquina Vital

Vanessa oversees our “Creative Warriors” effectively hooking into “The Underground” or “Heart-throb” of today’s communities across America (especially Young Adult trends and hot buttons), a vital part of being effective in our client’s creative executions.

Vanessa’s expertise includes concept strategy development and ideation sessions, hands-on development and coordination of all creative, multi-media production and web development for blue-chip clients such as Nissan North America, Wal-Mart, Jumex, Bayer Healthcare Consumer Care, BIC, MD Racing, Motiv8usa.org and New Beginnings. Vanessa’s warriors do whatever it takes to ensure they apply their creative talents and TODAY’s insights to all aspects of your project management, logistics and all the key components within the entire agency system ensuring flawlessly intuitive execution and outcome.

Originally of El Paso, TX, Vanessa graduated from the University of Texas at El Paso majoring in Media Advertising and certified in Public Relations and Conflict Resolution and Mediation. ted from the University of Texas at El Paso majoring in Media Advertising. Vanessa’s expertise includes multi-media production, web development and conference coordination and execution. Vanessa is certified in Public Relations by the Professional and Continuing Education Department at the University of Texas at El Paso, as well as in Conflict Resolution and Mediation by the Institute for Peace & Conflict Studies.